Established in Johannesburg in October 1994, Shamrock Handling Concepts (Pty) Limited (SHC) is the national distributor of the Moffett , the world’s No 1 Truck Mounted Forklift which is manufactured in Ireland. In 2001 SHC was appointed as distributor for Combilift, a newly invented specialised multi directional forklift and the Aislemaster, a narrow aisle machine both manufactured in Ireland. During 2005 SHC was appointed the Southern African Distributor for Agria Hispania rough terrain fork lift trucks.
The Company’s mission is to provide solutions to material handling problems which offer our customers improved productivity and efficiencies. SHC offers exclusive representation to well-known quality companies whose products are recognised as “best in its class”.
Throughout its 18 year history, the Company has concentrated on its commitment to customer service and has successfully marketed the machines throughout Southern African countries operating via eight carefully chosen sub-Dealerships. Moffett have achieved a 92% market share in the Truck Mounted Forklift industry in Southern Africa.
Industries in which our machines operate include Cement, DIY, Gas, Poultry, Bricks and Blocks, Beverages, Instant Lawn, Building Supplies, Pipes, Mining and Distribution. Well known customers include Coca Cola, South African Breweries, Afrisam, Lafarge Cement, Unitrans, Imperial Holdings, Barloworld, Nampack, DHL, Massmart, Value Logistics, Air Products and Corobrick. Shamrock’s sales, servicing and parts operation in South Africa is situated in Krugersdorp.
Competent personnel offer a first class sales and technical service operation ensuring prompt and careful attention to customers’ requirements. Throughout South Africa and the surrounding countries Shamrock offers customer sales and service via a comprehensive network of offices and sub dealerships.
Shamrock Handling Concepts (Pty) Limited was founded by Don Beck who lives in Dublin, Ireland. A lawyer and accountant, Don operates as a business consultant to small and medium sized clients in various industries. Having lived and worked in South Africa during the eighties, where he was managing director of a well known chemical company for three years, and being a regular visitor to South Africa since 1994, Don is familiar with business success in the country.
He was chairman of Moffett Engineering Limited for several years prior to the Moffett family selling their shareholding. It was in this capacity that he established Shamrock Handling and has continued to operate it ever since. The Managing Director, Marius Schutte, has worked with the company since it commenced to trade. A business graduate, he is well known in the Materials Handling Industry in South Africa.
The Customer Services Manager, Gerald Gouws, has had extensive training in Ireland, Holland and Spain and manages the service engineers in the Gauteng area.